A
Great question — I’ve been selling crypto traffic for a little over a year now, and tracking earnings efficiently has been key to staying profitable. From my experience, there are a couple of ways to go about it depending on the ad networks and platforms you’re using.
Personally, I work with a few crypto ad networks, and 7Search PPC is one I’ve stuck with mainly because their dashboard offers clear reporting. I can view impressions, clicks, conversions, and most importantly, revenue per campaign in real-time. This helps me quickly identify which offers or landing pages are actually working.
In addition to the ad network's internal stats, I also use tracking tools like Voluum or RedTrack to monitor user behavior post-click — this way, I can tie back ROI more accurately. UTM parameters are a must, especially when running multiple campaigns, because they let me break down performance by traffic source or geo.
Also, make it a habit to reconcile the network data with your payout reports. Sometimes discrepancies pop up, and it's easier to catch them early.
So yeah, it takes a bit of setup, but once your tracking is dialed in, managing earnings from crypto traffic becomes way smoother.