What Are Some Mistakes to Avoid in Fintech PPC Campaigns?
-
Looking for a checklist or war stories from other fintech marketers.
-
When running PPC (Pay-Per-Click) campaigns in the fintech industry, there are several critical mistakes that marketers should avoid to ensure maximum ROI and compliance. One of the most common errors is neglecting compliance and ad policy guidelines. Fintech is a highly regulated space, and failing to align ads with financial regulations or platform policies (like those of Google or Meta) can lead to disapproved ads or even account suspension.
Another major mistake is using broad targeting without understanding user intent. This often results in irrelevant clicks and wasted ad spend. Fintech services tend to be niche, so it’s important to use highly specific keywords and audience segmentation.Additionally, overlooking the importance of landing page experience is another frequent misstep. A poorly optimized or non-secure landing page can increase bounce rates and reduce conversions, especially in fintech where trust is paramount.
Also, many campaigns suffer from inadequate conversion tracking. Without proper tracking, it’s difficult to measure what’s working and make data-driven adjustments. Lastly, failing to A/B test ad creatives, headlines, and CTAs can cause campaigns to stagnate. Constant testing and optimization are essential in a competitive space like fintech. By avoiding these mistakes, fintech marketers can build more efficient, compliant, and profitable PPC campaigns.