Do Insurance Display Ads Work Better on Mobile or Desktop?
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Would you be able to guide me through the answer to this question?
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Insurance display ads generally perform better on mobile in terms of click-through rate (CTR) due to higher mobile traffic and user engagement. However, desktop often converts better, especially for complex insurance products, as users tend to research and complete forms more comfortably on larger screens. For best results on 7Search PPC, optimize for both—use mobile-friendly creatives and target desktop for conversions.